at the intersection
of art, culture,
and food.

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based in
Washington, DC

Hey, we’re Usan Usan. An organization that works at the intersection of art, culture, and food, where creativity thrives, and communities flourish. We are architects of opportunity, dedicated to nurturing a vibrant ecosystem where culinary creators and artists stand at the center of innovation and prosperity.

Our vision is steeped in the boundless power of collaboration. We believe in the transformative potential of unity and coalition-building, striving to forge an equitable system that empowers professionals across art, culture, and culinary realms.

Usan Usan is a catalyst for economic growth, offering a canvas for artists and creative entrepreneurs to showcase their work, while simultaneously creating new economic vistas for food artisans and vendors. Our initiatives are pathways to prosperity, where diversity and innovation converge to redefine what’s possible.

Join us on this journey and together we can shape a future where art, culture, and culinary excellence flourish, and dreams are nurtured to life.

Our Initiatives

Our initiatives are pathways to prosperity, where diversity and innovation converge to redefine what’s possible.

Umbrella Art Fair

2019, 2021, 2023
Art Curation
Placemaking
An annual art-fair where the heartbeat of Washington, DC’s art scene converges with the avant-garde talents of global artists and makers. Umbrella is a declaration of artistic independence, a rebellion against the mundane, and a celebration of the daring. But more importantly, Umbrella is a space to provide economic opportunities for artists and creative entrepreneurs to showcase and sell their works.

The Redeye Night Market

2022
Art Direction
strategy
Inspired by the traditional night markets of East and South Asia, The REDEYE brings together over 50+ AAPI businesses to support and raise awareness for Asian American businesses in the DMV. By educating the surrounding community through exposing them to authentic Asian culture and the celebration of its rich traditions, The REDEYE unifies a diverse audience through the generous act of a shared meal. The REDEYE pays homage to the past, while looking to the future and expounding upon the creative possibilities of what a night market can truly be for a local economy.

Meet our founders

Our vision is steeped in the boundless power of collaboration. We believe in the transformative potential of unity and coalition-building, striving to forge an equitable system that empowers professionals across art, culture, and culinary realms.

Peter Chang

A muralist and designer by trade, at the heart of Peter's work is a passion for supporting small businesses and building community. An entrepreneur from a young age, Peter worked in events production, entertainment booking, marketing and sales before partnering to form No Kings Collective, a public art collaborative that works with small businesses, governments, and corporations to create art forward experiences around the world, in 2009. 

In recent years, in addition to running No Kings Collective, Peter has devoted more of his time to coalition building around causes passionate to him– supporting the artist economy and the AAPI community. Peter founded UMBRELLA in 2019.

Peter is the son of Korean immigrants and was born and raised in Montgomery County, MD.

Ally Mumm

In addition to her work with  Usan Usan,  Ally  is the co-founder of The Good Neighbor, a brand strategy consultancy working with leading developers, place-based organizations, retailers and hospitality groups, that helps businesses be better neighbors by connecting with consumers through meaningful experiential retail, placemaking and brand strategy.

Prior to The Good Neighbor, she served as the Head of Retail Marketing for Framebridge and led marketing efforts at EDENS, helping develop the Union Market District brand and strategy for engaging with the arts. Prior to EDENS, she worked in Marketing and Publishing for brands including West Elm, Designers Guild and Conde Nast in Washington, DC and London.

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What we do

create accessible
opportunities for
people to convene
through art, food
and culture

Placemaking

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Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

Art Curation

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Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

Event
production

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Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

Experiential
marketing

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Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

Fundraising

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Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

Consulting

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Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.